The basic principle of web designing is to do it in such a manner that it attracts visitors. In order to achieve this goal it becomes very important to understand user behaviour. When, a visitor opens a web page, it is more than likely that the individual will lightly scan the entire page and look for links that interest him or her. Most of them have the habit of just looking at it for a few seconds and deciding in a moment whether they want to continue with this site or not. Since the internet provides so many options, it is as simple as clicking the back button and carrying out the search process.
Therefore, in order to retain website visitors interest, it is very important to focus on certain principles of web design. Here are a list of certain things that should be kept in mind while designing a website.
- Simplicity is the primary goal of web designing. The webpage must be obvious. The user should not be made to think about what he or she is seeing. The design must be such that it removes all question marks immediately. It should be simple, yet innovative.
- If a service or tool is given to the visitor, user requirements should be kept to the minimum. For example, if you want a site visitor to enter certain personal details or email address, don’t let them do it at the beginning or they will lose interest. First, provide them the tools that will help them to go through the site with the least possible trouble.
- Websites are made of dynamic and static content. It is the web designer’s task to hold the visitor’s attention. So, images, catchy text that is highlighted or texts in different colours, flash images are likely to interest the visitor and are likely to bring back the visitor again.
- Effective content is another important principle of web designing. The text must be catchy, simple and easily understandable. Keywords can be highlighted or coloured.
- The white space should be creatively used to balance the text and graphics in the site design.
- The design should be such that it is capable of easily communicating what the website is trying to convey.
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